Paid advertising is one of the fastest ways to get traffic, leads, and conversions, if you know how to do it right. In this beginner-friendly course, you’ll learn how to set up, launch, and manage ad campaigns on two of the most powerful platforms: Meta (Facebook & Instagram) and Google Ads.

We’ll walk you through real-world ad strategies, from setting campaign goals and creating ad creatives to targeting the right audience and optimising for performance. Whether you’re running ads for a small business, a personal brand, or a freelance client, this course helps you master the paid media foundations with clarity and confidence.

What You’ll Learn

Understand the basics of digital advertising and how it fits into marketing strategy
Set up Meta Ads Manager and Google Ads accounts correctly
Learn key campaign objectives and when to use each (traffic, engagement, conversions, etc.)
Design effective ad creatives (image, video, copy) that capture attention
Target the right audience using interests, keywords, locations, and custom audiences
Set budgets, bids, and scheduling for efficient ad spending
Analyse ad performance using built-in analytics tools
Avoid common ad mistakes that waste money
Launch your first campaigns with guided walkthroughs

At the end of this course, you’ll be able to confidently run basic paid ad campaigns on Facebook, Instagram, and Google,  and understand how to measure and improve them over time.

You’ll also get:

Lifetime access to course content and updates
Downloadable ad planning templates
A professional Certificate of Completion from ECR Academy
Community Q&A support as you grow

If organic reach is slow, paid ads are your shortcut.

Learn how to run smart, cost-effective campaigns — even with a small budget.