Driving traffic is only half the battle; converting that traffic into leads or sales is where real success happens. In this beginner-friendly course, you’ll learn how to design, write, and optimise high-converting landing pages using proven strategies and simple tools.

We’ll walk you through the psychology of conversion, the must-have elements every landing page needs, and how to test and improve your results using data. Whether you’re building pages for your own business or a client, this course gives you practical skills that drive real action.

What You’ll Learn

Understand what makes a landing page convert
Learn the structure and flow of high-performing landing pages
Write compelling headlines, body copy, and calls-to-action (CTAs)
Use page builders like Systeme.io or Carrd (no coding needed)
Apply persuasive design principles and trust signals
Optimise for mobile responsiveness and fast loading
Set up A/B tests to compare different page versions
Track performance using basic analytics and heatmaps

At the end of this course, you’ll be able to confidently create landing pages that turn visitors into leads, customers, or subscribers — and back up your decisions with data.

You’ll also get:

Lifetime access to updates and walkthroughs
Ready-to-edit landing page templates
A Certificate of Completion from ECR Academy
Support through community and Q&A sessions

Stop losing visitors, start converting them.
Master the fundamentals of landing pages and conversion optimisation today.