To succeed in digital marketing, knowing strategy isn’t enough; you must know how to use the tools. This course helps you master the platforms and technologies that marketers rely on daily, from CRMs and analytics dashboards to campaign managers and automation tools.

Through guided walkthroughs, you’ll gain practical experience with the most relevant platforms in digital marketing today and learn how to connect them into an efficient tech stack. Whether you’re working solo or as part of a marketing team, this course gives you the operational skills to execute, scale, and lead.

What You’ll Learn

Navigate the core digital marketing platforms: Google Ads, Meta Ads, Mailchimp, Canva, and more
Understand the role of each platform in a modern marketing tech stack
Build a CRM system using tools like HubSpot or Brevo
Use Google Analytics and Meta Pixel to track campaign performance
Create high-converting landing pages using tools like Swipe Pages or Carrd
Design marketing visuals using Canva and AI design tools
Organise campaigns and content using project management tools like Notion or Trello
Build your connected workflow between platforms to boost efficiency

At the end of this course, you’ll be able to confidently run and manage campaigns using a professional digital marketing tech stack from lead capture to performance reporting.

You’ll also get:

Lifetime access to content and updates
Toolkits and templates for campaign planning and automation
A Certificate of Completion from ECR Academy
Expert support via the course community